9/23/2023 0 Comments Google my business categories![]() For example, In the case of restaurants or food and beverage companies, it’s possible to add links to your listing so that users can place orders, consult the menu or book a table online. It is important that before choosing the primary category of your business, you think carefully about which one is the most appropriate since it can influence the functionalities you have access to your listing. In addition, it must be the one that best represents in general terms your sector of activity, since it will only be possible to choose one. This category is mandatory and must be chosen when creating a Google listing. What types of categories are there in Google My Business?Īs previously mentioned, the platform allows you to choose two types of categories (primary and secondary categories): Primary category Instead, you have a wide selection to choose from in the Google My Business category list. Therefore, choosing a good business category should have a significant impact on your listing’s local SEO and ranking.įor each business profile, you can choose to include up to ten categories, one main category, and nine secondary categories.Īlthough previously you could create custom categories for your business listing, this is no longer possible. In other words, it will help your business appear in relevant search results on Google and Google Maps. What are Google My Business categories and why are they important?Ĭategories are tags that are used on the Google My Business platform to describe your activity and to help users understand what your business does.Īdding these categories to your Google My Business profile will allow you to connect with potential customers who are looking for the products or services you offer. How to choose the correct categories for your business on Google My Business?.What types of categories are there in Google My Business?.What are Google My Business categories and why are they important?.To learn more about the other factors that could impact your brands’ position in local search, reach out to SOCi for assistance. While selecting the appropriate category is important, keep in mind that category is just one of a number of factors that Google considers in local rankings. Businesses cannot create their own categories.Do use secondary categories to indicate separate lines of business offered at your location.Do not add multiple categories to list all available products or services.Choose the primary category that best describes the business as a whole.If you add or edit an existing category, or if you make significant changes to your listing, you may be asked to verify your business again. To add a category to your listing, sign in to Google Business Profile (formerly Google My Business), open the location you’d like to manage, and click the pencil icon next to the primary category. However, if your grocery store has a pharmacy, then you will want to choose “Grocery store” as the primary category and “Pharmacy” as an additional category. ![]() For example, a supermarket that includes a coffee shop should not add the category “Cafe.” In that scenario, Google suggests that the coffee shop operator should create a separate listing with “Cafe” as the primary category. ![]() Do not add multiple categories as a way list all of the products and services you offer. If the category you were planning to select is not available, select a more general category.Įven if your business appears to fit into multiple categories, you’ll still need to select a primary category that best describes your business as a whole. For example, when a person searches for “pizza restaurant,” Google will pull up local search results for businesses in the “Pizza Restaurant” category. Within Google, categories are used to describe businesses and connect businesses to customers searching for specific services or products. Selecting the right business category in Google is an important part of connecting to customers online. Whether you are just getting started with local SEO or you have been refining your strategy for years, it is a good idea to check in on how your account is set up from time to time. Read Time: 2 minutes The Role of Google Categories in Local SEO ![]()
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